Sergio Rossi epitomizes the mastery of Italian craftsmanship in shoe design. The made in Italy brand aims to represent a self-made and confident woman with several shoe silhouettes has reach impressive followings. With the new collection #sr1 the company is relauching their image holding onto their historical style.
branding, art direction
For their MFW Show we experimented the live show, which immortalize the futuristic "show of legs" behind the scenes in real time to the audience using social media.
We were appointed to manage their social media page, by imprinting our artistic direction. The brand was awarded with Facebook best practice for their Instagram page.
We wanted to bring a fresh and unique vibe for every shoe highlighting the style versatility.
Working closely with the brand creative team we were able to create images and videos that fully represent the company target market focusing on attention to quality and savoir-faire.
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